Thursday, August 17, 2006

Give users a Hollywood ending

Make sure the user experience can finish strong...

"We can all take a lesson from filmmakers: endings matter. The way we end a conversation, blog post, user experience, presentation, tech support session, chapter, church service, song, whatever... is what they'll remember most. The end can matter more to users than everything we did before. And the feeling they leave with is the one they might have forever.

Think of all the movies where the best song is saved for the ending. A big chunk of "Best Original Song" Academy Award winners have been songs that played only during the closing credits. They want you to leave the theater with the feeling that song evoked. When a movie goes through "beta" (a test screening), the studios aren't looking for feedback on the whole damn movie...they're measuring audience reaction to the end. If the audience hates the ending (too sad, too absurd, too unresolved, etc.), that's what they reshoot.

I was reminded of the power of endings when I went to another Red Rocks concert a few weeks' back--this time it was David Gray (with Aimme Mann and Beth Orton). Whatever you may think of David Gray's music, the guy gives good encore. They're like a whole separate show, and he leaves you feeling with a powerful, emotional, energetic, finale."   (Continued via Creating Passionate Users)   [Usability Resources]

Come on strong with the finale - Usability, User Interface Design

Come on strong with the finale


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