Saturday, August 19, 2006

Three indispensable rules for web site navigation

Basic rules for ensuring good navigation ...

"Your search engine optimization campaign is a success, and the increasing number of visitors impress everyone, including your boss. But what if they cannot find what they are looking for? What if they don’t buy your products? What if they never come back? Ugur Akinci has some advice.

A recent client request to review their web site usability prompted me to codify some of the rules with which I approach web navigation. These 3 principles work 100% and every deviation from them only brings confusion to the end user and thus lowers the corporate ROI (Return on Investment).

Rule Number 1: Don’t-Make-Me-Think.

Rule Number 2: Less-Is-More.

Rule Number 3:Mutual Exclusivity.

... Sticking with these 3 simple rules should solve 90% of all your navigation issues. Let me know how these principles work for you and I’d be happy to share your feedback with my other readers and clients."   (Continued via Pandia)   [Usability Resources]

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