Tuesday, August 22, 2006

User Experience dictates Shift in Take Up of GPS Devices

Usability in GPS devices...

"The mobile GPS navigation market has doubled in Europe. New GPS navigation device market research from Canalys shows that sustained growth has taken shipments in the latest quarter above even the boom level seen in the last quarter of 2005.

With this growth has come a shift from handheld products to what are known as 'transferables' (dedicated portable navigation devices with integrated GPS). Early solutions for handhelds relied on product bundles with external GPS receivers connected by cable or Bluetooth, which could sometimes be quite difficult to set up, and cumbersome to fit in the vehicle. 'These have understandably withered away in the face of the much better user experience offered by integrated GPS devices, but solutions using external receivers are still growing in the mobile phone space,' says the report.

Of the 2.5M devices sold in the latest quarter, only 10% were handhelds, a further 3% were wireless handhelds, while a massive 87% were transferables. This compares with the start of 2005, when handhelds were almost half the market."   (Continued via Usability News)   [Usability Resources]

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