Monday, August 07, 2006

We can't leave innovation up to our users

Creating the need with innovation ...

"... The creation of art is not the fulfillment of a need but the creation of a need." Louis I. Kahn

In this Web 2.0-ish world we're supposed to be all about the users being in control. Where the "community" drives the product. But the user community can't create art. (And I use "art" with a lowercase "a" as in software, books, just about anything we might design and craft.) That's up to us.
(Threadless excepted)

Our users will tell us where the pain is. Our users will drive incremental improvements. But the user community can't do the revolutionary innovation for us. That's up to us.

The world never needed the iPod until Apple created it. Now, look how many of us could not live without it.

... The world never needed GUIs.
Or digital cameras.
Or cafe mochas.
Or skateboards.

But I have a hard time imagining my life without those things."   (Continued via Creating Passionate Users)               [Usability Resources]


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