Sunday, August 27, 2006

A Web 2.0 Tour for the Enterprise

The value of Web 2.0 ...

"Thanks to the hype generated by Business Week, The New York Times, Fortune, and Newsweek (among others), Web 2.0 has captured the imagination of consumers and businesses alike. But knowing how to leverage Web 2.0 concepts to fuel collaboration and innovation among employees, partners, and customers is another story. Web 2.0 can change an enterprise but recognizing how, and determining whether you should, do so is confusing. This article aims to dispel some of the myths surrounding Web 2.0 while discussing its practical applications within organizations. Then the enterprise—businesses and their practices—can embrace and extend Web 2.0 to Enterprise 2.0.

What is Web 2.0?
To paraphrase a definition by Tim O’Reilly, who was one of the first to use the term, “Web 2.0” is web-based software which is continually collaboratively updated. This means that the software gets more useful the more people who consume and remix it. Remixing is a key concept of Web 2.0. In music, remixing means taking established songs and editing them together, potentially adding your own elements as well. With Web 2.0, individual users add their own data and services to collaborative web software, remixing the Web 2.0 sites into increasingly useful tools and creating an exponential growth effect.

For example, Digg publishes news stories from around the web. Users contribute their own news stories as well as noting other publications’ stories, and all users “digg” or rate them. The Diggers also add comments to the stories and rate the comments of others, too, determining the stories’ prominence on the site. The more users who contribute and rate stories and comments, the more effective the service gets.

... It’s a mistake to think Web 2.0 is all about the technology, but it’s also a mistake to dismiss the technology. The architecture of participation is baked into the architecture of the software. Web 2.0 lets you share and incorporate multiple voices— your customers, your service reps, your employees—who quickly take the product, service, or idea in a direction that you could not alone. Often the technology will let you behave no other way."   (Continued via Boxes and Arrows)   [Usability Resources]


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