Thursday, September 07, 2006

Creating Compassionate Designers

Steps to becoming a compassionate designer ...

"As the quality of digital experience improves, the value of creating passionate users is becoming clear to brands wishing to thrive in the "experience economy". Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.

But if passionate users (or customers, or consumers) is the "WHAT"—the end result which we aspire to attain, then what about the "HOW" in regards to the role in which design plays in all of this? And I'm not just talking about visual design here. As designers of digital experiences, what are we doing to develop compassion toward the users we are designing for?

Ok, if you are going to get defensive while reading this article, now might be the right time. If you are an Interaction Designer, you probably feel that your whole existence is dedicated to meeting the wants and needs of users. If you are a Visual Designer, you might feel that you possess heightened sensitivities which allow you to be more "empathetic" while designing for your audience.

Well, if you feel you are doing all you can to be a compassionate designer, then there is no need to continue reading. But if you think you can do more, then read on. I have this theory. My theory is that when we feel that we get really good at something. When we begin to consider ourselves "experts", that is when we become "at risk" for losing (or de-emphasizing) our compassion for the customer—the people we design for."   (Continued via Logic+Emotion)   [Usability Resources]

Steps to becoming compassionate designer. - Usability, User Interface Design

Steps to becoming compassionate designer.


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