Thursday, September 14, 2006

John Maeda: The Master of Simplicity

Tips on Laws of Simplicity ...

"John Maeda is a graphic designer, visual artist, and computer scientist at the MIT Media Lab. He’s been dubbed “the Master of Simplicity,” is the author of a blog on simplicity, and also has a new book called The Laws of Simplicity. The book outlines ten laws of simplicity over 100 pages (a page count restraint Maeda imposed on himself). It’s full of interesting anecdotes and big picture ideas about simplicity. Below are some excerpts.

- Simplicity = being found…

"Complexity implies the feeling of being lost; simplicity implies the feeling of being found."

- Ship fewer features at a higher cost?…

"Imagine a world in which software companies simplified their programs every year by shipping with 10% fewer features at 10% higher cost due to the expense of simplification. For the consumer to get less and pay more seems to contradict sound economic principles…Yet in spite of the logic of demand, “simplicity sells.”

- Hiding complexity through deception…

"Hiding complexity through ingenious mechanical doors or tiny display screens is an overt form of deception. If the deceit feels less like malevolence, more like magic, then hidden complexitiies become more of a treat than a nuisance."   (Continued via Signal vs. Noise)   [Usability Resources]

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