Wednesday, September 27, 2006

What is Emotion Design? (A practical definition)

Definitions and discussion about emotion design ...

"Two years ago, after returning from the Design and Emotion conference, I shared an extensive post on Emotion Design, a topic that has a lot of potential to open up new conversations about user experience and usability. This week, the fifth conference, Design and Emotion 2006 takes place in Göteborg, Sweden. Since I wanted to attend the conference this year but couldn't, here is a practical definition of design and emotion that I hope you will enjoy.

So, what is emotion design?

1. The recognition that a sterile focus on function is not enough anymore in usability (emotion needs to be addressed as well). Here's more on Graphic Design vs. Usability...

2. The advances in neuro-science that keep showing us how emotion plays a crucial role in decision making. This research paper shows "proof" that emotion influences all things cognitive: Integration of emotion and cognition in the lateral prefrontal cortex [technical PDF]

3. The usability community waking up to emotion as something we can use to design better products, not just an "interesting" data point. We are finally developing a framework to channel emotion based data into the construction and definition of new *user experiences"    (Continued via Demystifying Usability)    [Usability Resources]

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