Friday, October 13, 2006

Boxes and Arrows tackles Web 2.0

Good articles to read if you missed them ...

"If you read one article on Web 2.0 in the next few months, make it this one. I nearly missed it, and now I'm making sure that you don't.

"A Web 2.0 Tour for the Enterprise" by Shiv Singh came out in late August. It relates the architecture of participation to the architecture of the software and nods to the structures of the companies that produce it.

'Web 2.0 has captured the imagination of consumers and businesses alike. But knowing how to leverage Web 2.0 concepts to fuel collaboration and innovation among employees, partners, and customers is another story. Web 2.0 can change an enterprise but recognizing how, and determining whether you should, do so is confusing. This article aims to dispel some of the myths.'

and:

'Web 2.0 lets you share and incorporate multiple voices— your customers, your service reps, your employees—who quickly take the product, service, or idea in a direction that you could not alone. Often the technology will let you behave no other way.'

If you haven't read the piece by Tim O Reilly from last year that is linked from this one, that's also critical reading and situates the Web 2.0 phenomenon more clearly in the context of the companies that produce it."    (Continued via Usability News)    [Usability Resources]

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