Thursday, October 05, 2006

How the human experience drives design at Nokia

Nokia focusing on user experience ...

"Nokia’s ‘culture of mobility‘ web magazine (frequently reported on on this blog) has suddenly disappeared from the company’s home page. Perhaps not surprisingly given the fact that so few people were writing about it.

From human experience to individual tastes…
In my quest to understand why, I came across a section announced as ‘How the human experience drives design at Nokia‘, but when ‘reading more’, the same picture suddenly gets another title: ‘Nokia’s newly unified design team is attuned to the tastes of the individuals‘.

…and back to human inspirations
I frankly do not think of experience research as taste research, but I guess this might be due to the copy writers. The ‘In Focus’ section covered by this title includes a nice little portrait of Marko Ahtisaari (also covered earlier here), Nokia Design’s strategy head, who follows the path of “street anthropology that explores the rich tapestry of people’s everyday lives."    (Continued via Putting people first)    [Usability Resources]

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