Saturday, October 07, 2006

Hug Me, Kiss Me, Buy Me Emotional Usability Design

Designs having emotional appeal ...

"Judging from the articles I’m seeing on usability lately, I think it’s safe to say most people finally understand it has a lot more to do than just what color your active links are. Designers are understanding how people use things and how they find them. Everyday products are designed with usage in mind, and how cool it is to use them. Some products make you feel good because they grab you somehow, and everytime you use them, you have some kind of an emotional reaction whenever you do.

... Can you do this with your websites?

Most websites that I test don’t reach out and hug anybody. They don’t make you feel good. They treat you as a user, rather than a guest that has come by to visit.

Many don’t have a single picture of how people use their product, or if they do, they choose the wrong types that send the wrong messages (often stereotypical.) Car ads do this a lot. I never go car shopping wearing heels, diamonds and an evening gown and I never met a woman yet who has. I don’t think we’re supposed to buy cars. I think we are supposed to massage their side view mirrors, or something."    (Continued via Cre8pc)    [Usability Resources]


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