Thursday, November 16, 2006

Bring Your Personas to Life!

Making personas usable ...

"Most user-centered design (UCD) companies create personas (profiles of representative users) to guide their designs. To do UCD, you need to get the “U” in focus right from the start. So you’ve got your persona set all neatly defined and documented. Now what? How can you ensure the persona isn’t “just another deliverable?”

It’s in The Method
You may have heard of ”method acting,” and how Robert DeNiro spent several months on the streets of Manhattan in a cab to prepare for his role in the movie Taxi Driver. He did this to understand the life of a taxi driver, so for movie-goers, the character felt realistic. He didn’t get advice from the drivers on how to act the role, he simply observed and eventually “became” a taxi driver, enabling him to empathize and see the world from their unique perspective.

Method acting is a technique in which actors try to replicate the emotional conditions under which a character operates, in an effort to create a life-like, realistic performance. “The Method” typically refers to the practice of actors drawing on their own emotions, memories, and experiences to influence their portrayals of characters.

Your persona is your “character sketch.” For software development projects, it may include information about the persona’s demographics, attitude, goals, environment, and how he or she will interact with your software in the context of the day. More advanced personas will also include detailed descriptions of activities or scenarios—these become the scripts for your persona to follow."    (Continued via Boxes and Arrows)    [Usability Resources]

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