Monday, November 27, 2006

Why Web 2.0 is more than a buzzword

A lexicon for Web 2.0 ...

"Many people hate the phrase "Web 2.0" even more than they hate what they believe it represents. No, that's not quite right... many people hate the phrase precisely because they think it represents nothing. Or they're annoyed by the idea of a web version number. Or they think it's "elitist." Or they're convinced it's so much marketing hype. But what if it's not an empty phrase? What if it's simply a way of representing a concept that some people DO understand? What if it's like so many other domain-specific terms that sound like nonsense to everyone else?

That doesn't mean zillions of people haven't abused the term for everything from sounding tech-savvy to getting a piece of the hype-fueled-please-god-bring-back-the-bubble-and-I-promise-I-won't-piss-it-away-this-time VC pie. And it doesn't mean that there's all that much consensus even among those who think they DO know what "Web 2.0" means. But to say it means nothing (or WORSE--to say it's just a marketing label) is to mistake jargon (good) for buzzwords (bad). Where buzzwords are used to impress or mislead, jargon is used to communicate more efficiently and interestingly with others who share a similar level of knowledge and skills in a specific area.

Part of the benefit of being "into" something is having an insider lexicon."    (Continued via Creating Passionate Users)    [Usability Resources]

Passionate Lexicon - Usability, User Interface Design

Passionate Lexicon


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