Monday, December 04, 2006

Applied Empathy: A Design Framework for Meeting Human Needs and Desires

Designing products to fulfill specific needs and desires ...

"Part Two: Dimensions, Needs, and Desires
The first part of this series introduced a design framework for meeting human needs and desires and defined five States of Being that represent the different degrees to which products and experiences affect and motivate people in their lives. This second part explains three Dimensions of Human Behavior, as well as specific needs and desires for which we can intentionally design products. The third and final part of this series will explore the relationships between different human needs and desires, talk about how designers can put this framework to use, and share some examples that will hopefully help make this approach of practical value to you.

The Three Dimensions of Human Behavior

Typically, we design products for a specific end state. For example, someone has an idea that a large beanbag can function as a chair. Or someone imagines how improving a paperless payment system can work more effectively than a manual system that is currently in use. Or customer feedback leads to the optimization of a Web site workflow that helps people complete their tasks more quickly. But in each of these examples, the focus is on things other than the essence of the actual people who will use the products—whether that focus is on the application of a particular material, on using technology to make a process easier, or responding to customers’ feedback to keep them satisfied. As I previously described in Part One of this series, the intentional attempt to satisfy people’s internal needs and desires simply isn’t there."    (Continued via UXmatters)    [Usability Resources]

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