Sunday, December 17, 2006

Design Globalization: Part 2

Part 2 on moving toward global design ...

Part two of Design Globalization: a conversation aabout the impact of large scale global changes, outsourcing, and international design training/firms on design and designers (be sure to check out part one first).

Luke Wroblewski
Niti, so what I hear you saying is that the overlaps between business, technology, and people are increasing and that these broader overlaps are at least partially responsible for the greater impact of change found in today's global economy. Because there's more of an overlap between people and the technology they use -always on/always with you mobile phones and "infinite" memory via personal computers to name a few- any change in technology more quickly and directly impacts people. Likewise for technology and business and for business and people.

This increasing flux -which I'm defining as an increasing rate of impactful change on business, technology, and people caused by any one of the three- has an obvious impact on business strategy. To put it quite simply: the strategies of many businesses are in an ever-present state of flux. Things change frequently, and the impact of those changes is felt quickly. For me, this signifies why design and designers are becoming increasingly important to business strategy. To succeed today, many companies need to be able to:

1. Make sense of an increasingly complex market (especially one that is in a constant state of flux)
2. React and adapt quickly (learn to function within a state of flux)
3. Become increasingly aware of context (both cultural and temporal)"    (Continued via Functioning Form)    [Usability Resources]

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