Sunday, December 24, 2006

Holiday downside: Wrap rage

Have a Very Merry Christmas Everyone. Don't get hurt opening packages ...

"The wrapping paper is in piles. The ribbons are in shreds. Now it's time to get out the heavy artillery: scissors, box cutters, screwdrivers, ice picks, sheet-metal shears and perhaps a hacksaw or two, for good measure.
Freeing the toys, electronics and other gifts of the holiday season from their bulletproof packaging can require the strength of Superman and patience of Job.

"You have to run around the house, find scissors, cut it open, then you hurt your fingers trying to pull it apart, then there's these twisty things you have to untwist, plus the batteries," said Cynthia Salone, 8, of Minneapolis, recalling a recent packaging battle. "It can take 10 minutes to open."

The Brits have given this phenomenon a name and a definition. Wrap rage: Extreme anger caused by product packaging that is difficult to open or manipulate."    (Continued via Minniapolis Star Tribune)    [Usability Resources]

Wrap Rage - Usability, User Interface Design

Wrap Rage


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