Monday, January 08, 2007

New Year, New Design for WSJ

Improving the usability of the Wall Street Journal ...

"You know I'm on vacation because I actually pick up a PRINT version of the WSJ at a local coffee shop and start reading it. What caught my attention is that the paper has been re-designed just in time for the new year. The re-design stresses bolder headlines, a brighter look and even a new font created specifically for the WSJ called "Exchange".

The re-design adheres to eight key principals as outlined by Mario R. Garcia, CEO of Garcia Media:

1. Make it easier for readers to navigate the Journal.
2. Create a hierarchy of stories, so readers know the relative importance of news.
3. Maintain the best visual traditions of the Journal.
4. Remember that Journal readers come to read, not to look.
5. Innovate graphically where improvements can be made.
6. Don't skimp on good journalism.
7. Balance long-form stories with secondary readings and quick story summaries.
8. Guide readers to the Online Journal, but don't overdo it."    (Continued via Logic+Emotion)    [Usability Resources]

WSJ Re-design - Usability, User Interface Design

WSJ Re-design


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