Sunday, January 07, 2007

Perception of Fonts: Perceived Personality Traits and Uses

An academic paper about the perceived attributes of various fonts ...

"Summary: This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate. Results suggested that personality traits are indeed attributed to fonts based on their design family (Serif, Sans-Serif, Modern, Monospace, Script/Funny) and are associated with appropriate uses. Implications of these results to the design of online materials and websites are discussed.

... While there are a few studies regarding the perceived personality of typefaces in printed text, there are virtually no similar studies regarding text presented onscreen. Similarly, little research has evaluated user perceptions of what fonts are appropriate for digital uses. With the increased use of the Internet and other forms of media, there is a mounting need to establish user perceptions of typeface persona and perceived uses for documents delivered in digital format.

... Purpose
The purpose of this study was to determine whether or not participants consistently attribute personality traits to a variety of fonts presented onscreen. We also attempted to determine if participants associate fonts with particular onscreen uses."    (Continued via uiGarden)    [Usability Resources]

Font Samples - Usability, User Interface Design

Font Samples

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