Wednesday, January 17, 2007

Predictions for 2007: The elusive quest for simple

Predictions for Content Technologies in 2007 ...

What does this year hold for content technologies? As the holiday season winds down and we all gear up for 2007, we offer 12 predictions for the next 12 months.

On the whole, we expect to see more incremental changes, rather than epochal shifts. Despite all the industry mergers, new product versions, and ceaseless march of acronyms, the content technology industry does not in fact move very fast.

Nevertheless, the sum of these incremental developments could have a significant impact on your enterprise. In particular, we think 2007 will be characterized by the "elusive quest for simple." Microsoft, IBM, Google, and others will continue to invest heavily in promoting their new, inexpensive collaboration, content management, portal, and search technologies as simpler alternatives to older, stodgier tools.

But "simple" doesn't always come with more usable interfaces, and fashioning applications that skeptical employees can employ successfully will still fall largely to the implementation team (read: you). Meanwhile, motivating, incenting, or compelling information workers to manage content more effectively still typically means getting people to change the way they are used to working (read: higher-risk project). Fortunately, there is an upside: more capabilities in the hands of managers that used to reside in the domain of technologists."    (Continued via CMS Watch)    [Usability Resources]


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