Tuesday, January 09, 2007

Usability in China: Encore

Events and direction of UPA China ...

"Our story starts in late 2004, at the Make the World Simpler event in Shanghai, China—a modest-sized meeting of UX professionals that was organized by the China chapters of the Usability Professionals’ Association (UPA). At this meeting, leaders of the mainland China and Hong Kong UPA chapters met to discuss organizing a usability conference in China. We decided to call the conference User Friendly.

Our objectives were simple yet bold: The leaders of the China chapter wanted to raise the profile of usability engineering and user-centered design in China and create the biggest usability conference in the region. We also wanted an event that the China usability industry could call its own. We figured that the best way to do this was to target people who are passionate about integrating usability into their products and give them a chance to meet, network, and attend talks and tutorials by leaders in user experience.

In just three short years, the China chapter—now a single organization spanning Hong Kong and mainland China—has accomplished these objectives and more."    (Continued via UXmatters)    [Usability Resources]

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