Monday, February 26, 2007

Transitioning from User Experience to Product Management: Part 2

A detailed view of Product Management vs. User Experience ...

"This is part 2 in our series on product management and user experience. Previous parts in the series include Transitioning from User Experience to Product Management, Part 1

In Part 1, we outlined the responsibilities of product managers, the distinctions between product management (PM) and the user experience (UX) profession, and why there is sometimes conflict between the two roles.

Now, we’ll cover how moving into product management will change your focus, responsibilities, and challenges; what you will gain and lose leaving user experience work; and some ways to prepare yourself for the move.

Before you jump off the PM cliff, you should be aware of how making the leap affects your role.

What you do as a PM that you don’t do as UX professional

As a product manager, your everyday work life will change greatly. You get to take your deep knowledge of the users and use it to permeate the whole product. You were able to do this as a UX professional, but perhaps you didn’t have the official license to interact with as many decision-making groups across the company. Here are some of the ways you can do that in your new responsibilities:

Focus product strategy on customer and end user needs. This is why you make the leap.
Find the place where what user desires meet the business goals. You have been studying the customers and users for a long time; take that knowledge and make it the purpose of the product.

Help ensure user focus throughout entire product, not just the design.
The communications, policies, and pricing should all coalesce into an entire “customer experience.” We often don’t appreciate the importance of these aspects in shaping the user experience, but as a product manager you will be responsible for every aspect of the product that contributes to the overall product experience."    (Continued via Boxes and Arrows)    [Usability Resources]

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