Thursday, February 01, 2007

Web 2.0 is a mass phenomenon, concludes UK survey

Survey shows Web 2.0 widely used ...

"Web 2.0 is a mass phenomenon, concludes a survey conducted by Booz Allen Hamilton.

The survey reveals that 41% of internet users in the UK already use Web 2.0 sites, to interact and participate with others in a massive worldwide community of users. Web 2.0 sites such as YouTube, Flickr and MySpace allow the direct exchange of ideas and information between individuals.

Booz Allen Hamilton interviewed several thousand consumers in the UK, Germany and the USA between August and October 2006 (n=2400) about their attitude to Web 2.0, what it offers in the broad sense, and about their actual user behaviour.

Some of the survey conclusions:

• Web 2.0 usage is prevalent across all age groups and both sexes
“Contrary to popular belief, this phenomenon is not just a ‘young male’ trend” says Dr Uwe Lambrette, “people of all ages, both male and female are using these sites”. Although newer sites still have predominantly young user communities (50% of MySpace users are under the age of 25), a significant proportion fall into the older 35-49 age bracket (24%). The more established the site, the more balanced the age group using it – 25% of Amazon users are over the age of 50. Over time, sites such as MySpace and YouTube are expected to see a similar adoption trend.

• Web 2.0 users share and participate, without privacy concerns
With increasing familiarity many Web 2.0 users are sharing content and private information on-line. Around 70% of UK MySpace users have created their own content to share. In general, users have little concern about privacy: although 61% of users upload materials intended only for themselves or their friends, only 39% of users actually restrict access for the general public."    (Continued via putting people first)    [Usability Resources]

Web 2.0 Sites - Usability, User Interface Design

Web 2.0 Sites


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