Monday, March 12, 2007

Deep Context

Understanding context in design ...

"Let me share a silly joke with you:

Q: Why did Lieutenant Worf change his hair color?
A: Because it was a good day to dye.[1]

Do you get it? If so, you understand who Worf is and what his character is like. For this joke to make any sense, you need to be part of a clique—Star Trek fans, in this case—with a shared base of understanding. In other words, the joke relies on context for its effectiveness.

Context is the frame of reference that gives meaning and proper perspective to a communication. Pervasive and inescapable, its importance to information architecture is evident in it being one of the three circles in the oft-referenced “Scope of IA” Venn diagram from the Polar Bear Book. While users and content (the other two circles in the diagram) are intensely scrutinized by information architects (most tools and methodologies we employ seem to reside in these two fields), the profession has developed few techniques to deal methodically with the “soft” issues addressed by context (business models, politics, culture, social dynamics, etc.). Context is deeply ingrained in us, so we tend to relegate the issues it raises to a set of background assumptions that we believe to be shared by all parties involved in a project or organization.

This belief may not always be accurate; people have differing assumptions and expectations that affect how they relate to the people and the world around them. While ignoring these differences can obviously cause problems when we’re designing sites targeted at people from other cultures, it may also lead to miscommunication with folks in our own culture or organization. On the other hand, information architectures that take these differences into consideration can help express these unspoken assumptions in meaningful ways, allowing the sites we produce to communicate more effectively."    (Continued via Boxes and Arrows)    [Usability Resources]

Context Diagram - Usability, User Interface Design

Context Diagram

0 Comments:

Post a Comment

<< Home

<< Home
.