Friday, March 09, 2007

Designing with Vision

The effect of product vision on design ...

"This week I caught a talk by Philip Haine from Obvious Design about Designing with Vision. Philip outlined how some products that seem to ignore the "best practices" of design turn out to be breakthroughs, while others that are designed by the book suffer from mediocrity. He also addressed why product design processes often suffer from have radically shifting requirements. According to Philip the answers lie in understanding product vision:

• Product vision is the missing discipline (marketing, design, development, etc.) in the product creation process. It has a profound effect on the outcome, is a source of innovation, and can override design quality.

• A solid product vision makes requirement gathering easy and gives clear guidance to design decisions.

Defining Vision
• Vision is a loose term but its outcomes are quite tangible: better designs, smoother process, and break through products
• Vision is a high-level requirement
• Vision is the selection of which problem to solve. It means making a choice
• Vision is a way to define a problem as a set of needs you are trying to address
• Creating a vision is a design process
• Every product has a vision whether implicitly or explicitly stated"    (Continued via Functioning Form)    [Usability Resources]

Design Pyramid - Usability, User Interface Design

Design Pyramid


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