Sunday, March 18, 2007

Eyetracking and Gender

I didn't expect this outcome ...

"Conyne recommends designers avoid the generic pictures that are often used just for the sake of having a picture.

"For example," she said, "if an article is about a signature meal at a restaurant, say a tuna dish, display a scrumptious-looking picture of the plate of food. Don't show a generic picture of a spoon and fork, as many sites do."

When photos do contain people related to the task at hand, or the content users are exploring, they do get fixations. However, gender makes a distinct difference on what parts of the photo are stared at the longest. Take a look at the hotspot below.

Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed."    (Continued via Confusability)    [Usability Resources]

George Brett Eyetracking - Usability, User Interface Design

George Brett Eyetracking

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