Thursday, April 19, 2007

Google takes the pun out of shopping

Product naming as part of usability ...

"Acknowledging that it's better to be clear than clever, Google is rebranding "Froogle" as "Google Product Search" and simplifying the interface to match the main search site, a top executive said on Wednesday.

... The ill-named Froogle was a problem from the start. "I don't think we understood the complications with rolling out another brand," Marissa Mayer, Google's vice president of search product and user experience, said in an interview with CNET News.com. "While it was a cute and clever name, it had issues around copyright and trademark, as well as internationalization…The pun (to "frugal") isn't obvious."

"This rebranding is long overdue. Nobody really understood what Froogle was," said Greg Sterling, principal of consultancy Sterling Market Intelligence. "And it reflects a transition of the company from one that had a whimsical attitude about its products to one that's more serious about itself and its products.

... Google had another naming mishap with the site that is used to feed content into Product Search. Google Base, which is a reference to "database," also causes confusion among consumers who don't know what it is for and what the name means. Google Base was launched in late 2005 as a site for people and merchants to list their events, items and services for sale, or even just content they wanted to share with the world, like recipes. Word of the site had leaked in the weeks prior to the announcement with speculation that, with the site, Google was taking on Craigslist and even eBay."    (Continued via CNET News.com)    [Usability Resources]

Google Product Search - Usability, User Interface Design

Google Product Search

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