Thursday, April 05, 2007

Tagging Content On Webpages, Print, and Television, with Yahoo’s Y!Q

Contextual search the Y!Q way ...

"A recent advertising campaign from Pontiac told viewers that if they wanted to learn more about what Pontiac had to offer them, that they should go to Google and search for Pontiac.

For the first time that I’ve seen, a patent application has done the same thing:

For additional information on “Y!Q” elements, the reader is encouraged to submit “Y!Q” as a query term to a search engine

So, what’s the big deal about this, and why is it relevant to the discussion of a couple of patent applications from Yahoo? It’s a hint at what Yahoo has planned for the way that people can find more information online for sources that they see offline.

Imagine seeing commercials on TV or in print with a Yahoo Y!Q icon on them, with a keyword or two listed along side of it. Advertisers can “rent” those keywords to have them appear in a Yahoo Y!Q search.

A pair of new Yahoo patent applications explore tagging online and off at Yahoo’s contextual search engine, Y!Q. They talk about its use in print and on television, but I suspect that it could be used in places like billboards and other display areas, too.

What is Contextual Search, or Y!Q?

I haven’t seen a lot of people write about Y!Q, though it looks like an interesting approach to search. The Y!Q FAQ pages go into a lot of detail on how it differs from regular search, and how people can use tags to associate sections of their content with different keywords."    (Continued via SEO by the SEA)    [Usability Resources]


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