Sunday, April 29, 2007

Yes, you should be using personas

The value of personas ...

"Personas seem to go in and out of fashion. Not long ago, people were advocating hyper-researched personas done in painstaking detail, these days designers seem more inclined to leave them out of the process.

So, are personas actually useful or should we stop wasting time and ditch them?

I first came into contact with personas in an academic context. They seemed like a nice idea but I tended to use them to justify my design rather than to guide design, which seemed kind of back to front.

Since then, I’ve worked in places where personas are more or less embraced as part of the process, and then longer I use them, the more I’ve come to the opinion that personas are incredibly valuable, but not for the reasons that many people think they are.

If I’m working on a UCD project (and thankfully, these days that is pretty much every project I do), then I would much prefer to include persona development in the process than not.

But, having said that - I find personas virtually useless when it comes to design, and I very rarely reference them in making design decisions. For me, personas aren’t about design, but that doesn’t mean they’re not incredibly powerful in other ways.

Personas communicate the user centred process like no other method

Having your clients view user research and testing is incredibly powerful in helping them realise that there is a problem in the way they’ve been approaching things to date (if you’re not encouraging stakeholders to actively participate in observing research and testing you’re missing out on a lot). But to get them to actually understand what user centred design is about - you need personas."    (Continued via disambiguity)    [Usability Resources]

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