Thursday, May 24, 2007

10 Reminders for Usability Web Design To Make Site Visitors Adore You »

Making a website user-friendly ...

"No matter how hard you try, there is always something wrong with your website. There is always a critic. I have a friend outside the USA who thankfully alerts me of my 404 error pages, which I appreciate, even though I told him over the weekend he was making me scream at my own inability to be perfect.

You don’t want to be caught with your pants down when trying to present a professional site. Since my work permits me to see a great deal of websites and Internet applications, I can note common problems. This list is not about the common ones. This list is for repetitive web design practices that drive site visitors crazy because we keep driving them crazy.

Here’s what we do:

1. There is not enough persuasive or value oriented information to convince visitors to stay on the page. I compare this to car shopping. Automobile’s in a showroom have a sheet of paper taped to the window that lists every detail you could possibly imagine about that particular car. How often do you actually stand in one spot, directly in front of the window, squinting to read the tiny words on the page? Usually you are spotted by eagle-eyed car salespeople who leap to your side and begin telling you all the reasons why the car is cool. They ask what you had in mind too, and from there, start to narrow down matches that fit your requirements. Write as if you are a car salesperson for your homepage. Cut a deal. Introduce the manager. Offer a test drive.

2. Don’t place 100 links to the inside pages from your homepage. It is not a playground where you run screaming out onto the area trying to beat the first person to the swing set. A homepage should be married to your site requirements and especially your visitors’ top tasks. This could be price checking, searching for part numbers or clearance items, finding your contact information or finding the only baby items that are not pink or blue on the planet.

3. Quit talking about yourself so often. Nobody cares how great you are. What they do care about is what you have for them that’s worth their time and money. If you’re the All Powerful Oz, you can slip that in, but just remember that even OZ lied to Dorothy. If you need help with your ego, try the We We Monitor."    (Continued via Cre8pc)    [Usability Resources]


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