Sunday, May 13, 2007

Google Analytics Is Re-Launched: Do These Five Things First In V2

A detailed description of the new Google Analytics interface ...

"Google announced the launch of Version 2 of Google Analytics today. Over the next few weeks Google will upgrade current GA users to the new version. Many of the most frequent GA users (big or small) already have access to V2 as of this morning (please log into your account and check).

Version 2 is so radically different and provides such a compelling value proposition to users of web analytics that I am excited to write a blog post about a product (the first time I have done this in 11 months of existence of this blog).

I am also the Analytics Evangelist for Google but you’ll see that I am so excited about GA V2 not because I consult for Google but because I believe that v2 is a leap forward for all of its current users and a new standard for the industry when it comes to interacting complex web analytics data. Please share with me what you think, at the end of this post.

Also while this post is about GA V2 it contains examples of the best practices I have talked about on this blog frequently, I have just tried to do those with GA here. So if you use Omniture or WebTrends or WebSideStory or HBX or Visual Sciences or ClickTracks or indexTools or NetInsight or any other piece of web analytics software (and care only a little about GA) you’ll still find tangible examples of analysis you can do to find actionable insights. You can follow along and replicate these with your web analytics tool.

Here are the five things you should do the first time you log into GA V2:


1. Notice the awesome new data interaction model.
2. Take the enhanced “data discoverability” for a spin.
3. Context is king! Find your context quickly.
4. Ahh…. Segmentation is just a step away.
5. Upgraded goodies: Schedule and email any report or dashboards, Better site overlay, Much nicer page level reporting and more."    (Continued via Occam's Razor)    [Usability Resources]

Google Analytics - Usability, User Interface Design

Google Analytics


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