Saturday, May 05, 2007

MIX07: Futures in Design

Future trends in design ...

"Kip Voytek’s Futures in Design talk at MIX07 outlined a number of trends happening in design today. In particular, he addressed the increasing impact of emotional design and multiple customer touch-points on the work of Interaction Designers.

• Design is the difference between love and hate
• Designers need to get past the success of individual interactions and focus instead on the full spectrum of touch-points between customers and products, brands, and companies including: pre/post purchase, out of box, cross-channel, support, etc.
• In recent years, we’ve seen powerful emotional experiences. In addition to games, community experiences, and more –even error messages can be delightful. Example: Apple login shakes the screen when you enter a wrong password.
• There’s a trend of design pundits going beyond the functional: Donald Norman wrote Emotional Design, Edward Tufte wrote Beautiful Design.
• The Nielsen Echo: Clients catching up to usability considerations and beginning to hold back what can be done. What are we after is grins of delight and discovery in addition to efficiency.
• Bandwidth leap backward: just because you can doesn’t mean you should.
Interaction designers have design accountability: usability, task completion, revenue goals.
• Small pieces barley joined: design sites so they can be distributed. Bake this into early thinking."    (Continued via Functioning Form)    [Usability Resources]

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