Saturday, May 12, 2007

Persona Ecosystems

Combining persona information into a single representation ...

"Leisa over at Disambiguity says "Yes, you should be using personas". I agree. And I would take it one step further. In addition to using personas, shouldn't we take a step back and visualize the "persona ecosystem"? Personas are an effective way to look at users/consumers/customers in a way that goes deeper than marketing demographics. In fact, a persona that is done right shouldn't look much like a marketing segment at all (though it can still contain basic demographic info such as age etc.)

... Personas often combine narratives and sometimes scenarios that often go into great detail to paint a plausible profile which looks at a person's motivations, goals, mindset, wants, needs, desires etc. And often times, personas are often cross-channel—taking a holistic look at the entire consumer experience.

What I've been toying with is the idea of showing the persona ecosystem in a simplistic and visual format (shown above). This artifact would not replace a persona—on the contrary it should co-exist with one. Where a persona can go deep, a persona ecosystem can go broad showing what is influencing the individual's behavior as well as what channels and touch points they may use."    (Continued via Logic+Emotion)    [Usability Resources]

Persona Echosystem- Usability, User Interface Design

Persona Echosystem


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