Thursday, May 31, 2007

Strike Up The Brand: How to Design for Branding

A Jared Spool video about users' brand perception ...

"What's the most effective way to strengthen a brand on the internet? Recent research shows that it isn't using traditional branding techniques. In fact, those tried-and-true methods can actually hurt your brand, if implemented poorly.

In this presentation, Jared Spool will discuss how User Interface Engineering's recent usability research has uncovered some fascinating truths about how people perceive brands on the internet."    (Continued via Suggest Usability)    [Usability Resources]

Jared Spool on Branding - Usability, User Interface Design

Jared Spool on Branding

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