Wednesday, June 13, 2007

Being Shallow

Deflecting accusations in a profession ...

"We’re all painfully familiar with flame wars. But they’re not always marks of dysfunction. Watching flame wars over a period of time can make one aware of patterns within a profession. After witnessing a few acrimonious threads, you start to notice the personalities that play different roles in that community: the elder statesman (usually one of the younger ones), the enfant terrible (usually one of the older ones), the one who tries to make everyone get along, the one who delights in poking people with a stick. You can watch allegiances form and re-form as circumstances change, and glimpse the darker and less friendly thoughts of all those smiling faces at a conference. Above all, you can find the hot buttons: the statements and accusations that will always provoke a hostile response in the community.

In my lurking on various IA lists over the past 4 years, I’ve noticed that some accusations can always be relied upon to get IAs angry and vocal:

• IAs are history. They used to be cool, but they got caught on a few irrelevant issues, and have lost their chance to gain and hold a central position in today’s information environment;

• IAs are insular. They are unfamiliar with, and indifferent to, things going on outside the world of wireframes, facet analysis and web analytics;

• IAs are shallow. They may be flashy and indeed intelligent, but they don’t think deeply about things, and they have failed to reach the subterranean profundity that other fields have attained.

These are serious accusations: so serious that it’s easy for IAs to forget how easily one can make such accusations about anything, and how common such accusations are. In my 20 years on the academic conference circuit, I’ve seen many speakers punctured during question period, not by a loud-mouthed bully (although they show up, too), but by a weary, kind-looking figure with a gentle voice, who is normally reluctant to make a fuss, but cannot, simply cannot let such intellectual prostitution take place without raising an objection.

But these accusations, while easy to level at another, are not so easy to deflect. If you refute them, you sound defensive; if you get angry, you lose the moral high ground. And if you let it go, people might think the accusations are true.

And what if they are?

Let’s face it: the accusations are serious. So, let’s take them seriously. What’s more, let’s assume for the moment that they’re true, take them in reverse order, and delve into them more deeply."    (Continued via Boxes and Arrows)    [Usability Resources]


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