Saturday, June 16, 2007

Design Strategist Skills

You may not thought of these skills you will need as a design strategist ...

"At the So you Wanna be a Design Strategist? event last April, Bryan Zmijewski, a panel of design leaders from Yahoo! and I discussed the skills that defined a design strategist role. We organized our conversation around skills related to working with people, numbers, and process. Here’s a recap of some key points from the discussion.

Some people won’t like you. Who cares?
Design strategists need to be able to read the people in a room and understand each person’s perspective so they can focus a group on what they have in common. Often times, bridging gaps between people’s desires means confronting issues.

Yes, you will have to sell.
Designers typically want their work to speak for itself and are not inclined to put in the effort needed to sell their visions. Though it’s easy to hide behind your pixels, they won’t sell themselves.

You need to design in front of people…
…not just in front of your computer. Explaining ideas on the fly is crucial when working with groups of people.

Confrontation is a must. Gloves are optional.
People appreciate when you fight for something worthwhile. Get out of your comfort zone and don’t shy away from confrontation.

Design is a playing field. Designers need to win.
Think of a project as something you have to win at. Then bake in milestones along the way that clearly show your progress. Success sells."    (Continued via Functioning Form)    [Usability Resources]

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