Sunday, June 17, 2007

EBay reshapes itself as a cooler place

The eBay user experience ...

"When Pierre Omidyar founded eBay 12 years ago, he wanted to build the world’s most efficient marketplace. At the very least, he launched the most comprehensive one. Today eBay Inc. is a conglomeration of Web sites where people sell everything from car parts to carp arts. (What den couldn’t use a watercolor of a fish?)

But with $60 billion worth of goods changing hands on eBay’s worldwide sites this year, all that stuff has a downside: It can be a drag to pick something to buy. If you were browsing for a video game system, how would you begin to choose among the 1,342 Nintendo Wiis listed on eBay one day this week?

And so with eBay entering something resembling middle age, with growth slowing and the stock price in a funk, the company is undertaking a crucial overhaul. The goal is to make buying things easier, more entertaining and more like shopping in the physical world — three counts on which the company has fallen behind

“Our user experience has always been fantastic, but it didn’t keep up, in my view, as well as it should have,” CEO Meg Whitman said in an interview Friday on the sidelines of the “eBay Live” user celebration in Boston. “You will see more changes to eBay’s buyer experience in the next 12 months than you probably have seen in the past three or four years.”

For example, to reduce buyers’ skittishness about sellers they don’t know, eBay has broadened the feedback criteria that can be left for vendors, and it has tried new strategies for reducing fraud. The company also is trying to make vendors’ shipping costs more transparent, so fewer buyers feel sandbagged by hidden charges."    (Continued via MSNBC.com)    [Usability Resources]

The eBay User Experience - Usability, User Interface Design

The eBay User Experience

0 Comments:

Post a Comment

<< Home

<< Home
.