Friday, June 08, 2007

Expensive things must look complex

Another take on the simplicity / complexity issue ...

"...If you pay a lot for something, then you generally expect it to be advanced (meaning complex), especially when it comes to technology. If it looks really simple, then you are likely to feel ripped off. Where did your money go? To social activities of expensive consultants?

"This way of thinking is also the reason why many CIO/CTOs get dazzled when software vendors are showcasing their advanced (complex) new products or showing PowerPoint presentations about them that are stuffed with 3D boxes, arrows and abbreviations. As a software vendor, you simply cannot sell the latest version of your product to anyone by telling them it has been greatly simplified and that you even removed some of the old features so that it gets more efficient to work with. No, efficiency in the IT industry has since long (since ever?) been synonymous with adding new and more advanced (complex) features. If a vendor would actually simplify a product, then they would instead have to point to all the new and advanced under-the-hood technologies that have been named with mysterious three-letter abbreviations.

"I know this by now - simplicity does not sell. Of course, most users like simple and easy to use applications once they start using them. But before they start using it, someone probably has to pay a lot for it. And it needs to be advanced (complex) if that someone is going to buy it. It is as simple as that."    (Continued via Etre)    [Usability Resources]

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