Sunday, June 10, 2007

Expensive Things Must Look Advanced

The more you pay the more you expect complexity? ...

"I once (in the late 90ies) helped a Swedish insurance company to design the UI of a workflow application for managing insurance cases. The application was integrating and adding workflow functionality to a number of legacy systems that had text based UI:s. The users were required to toggle between them when performing a task and the workflow routing was completely manual.

After having demonstrated a prototype of the new UI for the steering committee by walking through an entire workflow scenario in only a few minutes, I got the evil eye from the project sponsor who irritated asked me “Is that all?!” “Eh…yes, that’s all” I said, wondering what I had said or done wrong.

I was surprised at his reaction since all of the users who I had involved in the design process had been very happy with the results. It clearly simplified their daily work, not the least it reduced the cognitive load of having to remember information when toggling between applications. It also significantly reduced the time to complete an entire workflow, which was exactly what I demonstrated for the steering committee and project sponsor. But the project sponsor expected to see some evidence of where his money had gone, which I obviously had failed to show him."    (Continued via The Content Economy)    [Usability Resources]


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