Monday, August 27, 2007

An Audience of One: Creating Products for Very Small Workgroups

Making the UX work for an individual user ...

"As creators of digital user experiences, we must transform complex workflows and tasks into useful applications. Experts have written much about the UX design process as it applies to broad audiences, industry-specific vertical markets, and large corporate user groups. However, as our evolving information economy continues to encourage greater and greater specialization of job roles, there is an increased need for customized applications—digital systems that only a select few people will ever use.

It’s now not only possible, but also economically feasible to produce customized digital products for smaller audiences. There are many UX practitioners—especially those within IT departments at small companies and government entities—who build applications for very small teams—even for audiences of one. And though the UX design process for the micro team or single user has many similarities to designing for larger user groups, it also has its own unique challenges. There might be a specific person or team your user interface must satisfy rather than a persona or user profile. So, no longer is your audience an abstraction, but a real person or team you must get to know and understand so well you can create a usable, elegant digital experience just for that audience of one.

Small Organizations, Big Requirements

As creators of digital user experiences, we must transform complex workflows and tasks into useful applications. Experts have written much about the UX design process as it applies to broad audiences, industry-specific vertical markets, and large corporate user groups. However, as our evolving information economy continues to encourage greater and greater specialization of job roles, there is an increased need for customized applications—digital systems that only a select few people will ever use.

It’s now not only possible, but also economically feasible to produce customized digital products for smaller audiences. There are many UX practitioners—especially those within IT departments at small companies and government entities—who build applications for very small teams—even for audiences of one. And though the UX design process for the micro team or single user has many similarities to designing for larger user groups, it also has its own unique challenges. There might be a specific person or team your user interface must satisfy rather than a persona or user profile. So, no longer is your audience an abstraction, but a real person or team you must get to know and understand so well you can create a usable, elegant digital experience just for that audience of one."    (Continued via UXmatters)    [Usability Resources]

0 Comments:

Post a Comment

<< Home

<< Home
.