Sunday, August 05, 2007

Central role for co-creation and ethnography at new Nokia design studio in Bangalore

Nokia focusing on ethnographic approaches ...

"Nokia’s new design studio in Bangalore, India, will use co-creation and ethnographic approaches to explore new design ideas for mobile phones targeted at the Indian market.

InfoWorld reports:

The studio in India is one of four satellite studios that Nokia plans to set up over the next 12 months. The satellite studios will collaborate with local designers and universities to get a better understanding of the cultural nuances relevant to mobile phone design. The next center is slated to open in Rio de Janeiro, Brazil.

The focus of the studio is on “co-creation,” or collaborative design, between Nokia’s designers, local designers and users of mobile phones. It is housed at the Srishti School of Art, Design and Technology in Bangalore, where students from the institute, Nokia’s designers and external designers will work together.

Designers at the studio will not only work in areas of industrial design and user interfaces, but also do ethnographic research to better understand people and their experiences, said Hannu Nieminen, head of insight and innovation at Nokia Design.

According to M&C, a team of top Nokia designers will engage students of Srishti in studying the use of the Internet on mobile phones and its implications for design and features of the next generation handsets."    (Continued via Putting people first)    [Usability Resources]

0 Comments:

Post a Comment

<< Home

<< Home
.