Saturday, August 04, 2007

Jared Spool on “The Dawning of the Age of Experience”

Two talks by Jared Spool available on Google Video ...

"Web Design World 2007 “The Dawning of the Age of Experience” is the title of the one hour keynote speech by Jared Spool, founding partner of User Interface Engineering, at the Web Design World 2007 conference in March 2007 in San Francisco and now available on Google video.

Experience design is no longer a nice-to-have luxury of a few organizations with tons of money and exceptional visionary management. It’s become commonplace for organizations that build products and Web sites. Experience Design is a centerpiece of boardroom discussions and quickly becoming a key performance indicator for many businesses.

However, you can’t just hire a couple of “experience designers” and tell them, “Go do that voodoo that you do so well.” Today’s business environment forces us to build multi-disciplinary teams, compiling a diverse group of skills and experiences to handle the many facets of the technical, business, and user requirements.

In his usual entertaining and insightful manner, Jared talked about what it takes to build a design team that meets today’s needs. See how successful experience design integrates the needs of the users with the requirements of the business; is learned, but not available through introspection; must be invisible to succeed; is cultural; is multi-disciplinary; and thrives best in an “educate and administrate” environment.

You see examples of designs from Apple’s iPod, Netflix, the Mayo Clinic, and Southwest Airlines, to name a few.

“The Brave New World: Usability Challenges of Web 2.0” is the title of another recent talk (July 2007 - 1:36:59) by Jared Spool at the Delaware Valley Chapter of the Usability Professionals’ Association (UPA).

Once again, everything is exciting. The advent of social networks, APIs, mashups, RSS, aggregators, and folksonomies promise a world where the information and services we’ve always wanted are delivered right to our browser."    (Continued via Putting people first)    [Usability Resources]

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