Wednesday, August 08, 2007

Jesse James Garrett on Ajax, Amazon and Web 2.0

Garrett's views on usability and UX ...

"Jesse James Garrett, the man who coined the term 'Ajax' and president of Adaptive Path, has been talking to us about usability and the user experience. It makes for a great read.

Jesse's book, The Elements of User Experience, is one of the most widely read books on user-centred design, and he was recently named as one of the top ten user experience experts in an E-consultancy survey.

Here, we speak to him about the psychological background to web design, the pros and cons of behavioural targeting and Ajax, and why he thinks Amazon and eBay's usability has gone "astray".
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What’s the essence of your approach to usability and user experience?

We tend to think of usability as the foundation of the work that we do. It sets the minimum requirement for a design to be successful, so if you’re not doing usability work you won’t know what that requirement is. Philosophically, that’s where we come from.

I think a lot of people look at usability as the ultimate end goal of the design process, but we don’t see it that way either. We see it as the place that you start, but there is lot more that a design should do than just attaining usability.

Usability doesn’t really get at the psychological and emotional context of use. Usability will tell you, from an ergonomic perspective, what people can do with a product, but there is lot more to making a product successful in the marketplace and making a product feel successful in people’s minds. Often, we find that clients come to us, thinking they have a usability problem, but it turns out that their products are pretty usable. The reason that the product is falling short is it is not satisfying an emotional or psychological need."    (Continued via E-consultancy.com)    [Usability Resources]


The Elements of User Experience: User-Centered Design for the Web

Recommended Book

Check-out more books at Usernomics.

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