Friday, September 14, 2007

User Experience Strategy Is About Inventing The Future

Building a good UX ...

"User experience "encompasses all aspects of the end-user’s interaction with the company, its services, and its products".

And it is this very "user experience" that defines "...the customer’s impression of the company’s offerings, it is user experience that differentiates the company from its competitors, and it is user experience that determines whether your customer will ever come back."

... User Experience Strategy (Peter Morville)

User experience "encompasses all aspects of the end-user’s interaction with the company, its services, and its products".

And it is this very "user experience" that defines "...the customer’s impression of the company’s offerings, it is user experience that differentiates the company from its competitors, and it is user experience that determines whether your customer will ever come back."

In the second phase, I develop the information architecture, which requires specifying the structure and behavior of a web site, software product, or interactive service, so that users can achieve goals, complete tasks, and find what they need.

And, it’s this tangible expression of strategy, in the form of wireframes, sketches, and prototypes, that reliably translates an abstract vision into a well-grounded, actionable blueprint for design.

Without that structural foundation, the strategy just hangs in space.

Frame Analysis

But this article is not about information architecture. Rather, it’s an investigation of user experience strategy, a novel phrase that’s crept into our vocabulary and is shaping our future.

Let me explain.

The words we use to describe or frame our roles, our teams, and ourselves influence our own perceptions and the ways we are perceived by others.

As George Lakoff explains in Don’t Think of an Elephant:

"Frames are mental structures that shape the way we see the world. As a result, they shape the goals we seek, the plans we make, the way we act, and what counts as a good or bad outcome of our actions...

Because language activates frames, new language is required for new frames.

Thinking differently requires speaking differently."

In other words, user experience strategy is a term whose time has come, and while it leads us to better design, it also obscures our vision."    (Continued via Robin Good)    [Usability Resources]

T-Shaped Consulting Framework - Usability, User Interface Design

T-Shaped Consulting Framework

0 Comments:

Post a Comment

<< Home

<< Home
.