Friday, September 28, 2007

How to Ruin a Web Design - The Design Curve

How teams can ruin a design ...

"As a professional web designer I've noticed a consistent trend in the majority of the projects I've worked on: The more time that is spent dissecting, analyzing, and critiquing a design by the wrong kinds of people the worse that design gets. The same trend applies to the number of people involved in the design process.

Group intelligence is multiplicative when idiots are involved - combining a half-wit with another half-wit does not result in a full-witted person, it results in a quarter-witted person (1/2 x 1/2 = 1/4). Combining a full-witted individual with a half-wit still only yields a half-wit. The more of these "wrong kinds of people" you have involved in the process, the worse things get.

I've created two graphs to help illustrate this trend.

By "the wrong kinds of people," I'm referring to:

* Those who have never designed anything visual (web, print, or otherwise)
* Those who think 1996 design trends are still hot.
* Managers, executives, etc who have no design experience but like to dicate creative direction simply because they can (or feel obligated to)
* Moderately savvy users who are highly opinionated and feel since they use the web they have an "edge" in the area of design. These clients usually take up the most time yet end up having the worst websites

So who are the right kinds of people?

* Anyone with an eye for great design, no matter what their job title is
* Usability experts who offer advice that has actual experience behind it
* Those who offer constructive criticism. My favorite example of the wrong kind of criticism is when someone says "it doesn't feel right."
* Those that understand that they hired YOU, the designer, to create something great. They may understand their business better, but ultimately they've left their trust with you to deliver a quality design."    (Continued via SEOmoz)    [Usability Resources]

Design Curve - Usability, User Interface Design

Design Curve

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