Thursday, September 20, 2007

Navigators, Explorers, and Engaged Participants

Users act as different types of people at different times ...

"Over the weekend I had three different kinds of interactive experiences. In each of them, I acted like three different kinds of people (more accurately mindsets).

A Navigator. An Explorer. And an Engaged Participant. Before I get into how I define these along with examples, allow me to make a few analogies:

Getting to the destination: Have you ever hopped in your car for your weekend getaway and all you cared about was getting there? You couldn’t care less about the scenery you passed on the way to the destination. All you want to do is get to that beach house, cabin, or whatever so your weekend can begin. Once you get behind the wheel—it’s all about navigating the path of least resistance.

Taking in the journey: Now suppose that you are on a different kind of trip where you’ve decided to take the side roads and make a few stops along the way. You’re curious about the area you are traveling in and want to explore what it has to offer. You still want to get to your destination, but the direct path doesn’t appeal to you as much as the more interesting nooks and crannies that you take in on the “scenic route”.

Stopping by for a spell: So let’s say that time isn’t an issue at all, and you really don’t have a pre-determined destination. Let’s say you buy a train ticket to a location you’ve never visited and you spend the day there, You visit with the local people, get to know a few of them by the end of the day, and even take some pictures back with you to share with a few friends.

So back to my three distinct interactive experiences that I had over the weekend. While doing my online banking, I realized I was being a Navigator. I knew exactly where I wanted to go and what I wanted to do and I quickly plotted my course to arrive at my destination (getting my bills paid)."    (Continued via Logic+Emotion)    [Usability Resources]

Navigator: Straight Line From A to B - Usability, User Interface Design

Navigator: Straight Line From A to B

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