Saturday, September 29, 2007

Design for emotion: ready for the next decade?

Building an experience profile ...

"Emoti-sensorial design

In our local supermarket we recently encountered a so-called FreshSurfer. Any idea what a ‘FreshSurfer’ is? Well, a FreshSurfer is a liquid toilet block that Miriam Mirri designed for Henkel. You may remember the conventional toilet block which was – indeed – a block that slowly dissolves in your toilet. The FreshSurfer looks nothing like it. As the name suggests, it is shaped like a windsurfer. Both the surfer and his sail are shiny transparent plastic containers; one containing bright blue, and the other bright pink detergents. These detergents are not only very colourful, they also have a strong fragrance: in this case a grapefruit odour (other fragrances available are Lemon and Tropicana).

... Experience profile

Now, after ten years of desperate, superficial, intuitive, clever, and over-the-top attempts, we feel the time is right to make a next step, a step to make design for experience a mature and powerful design strategy that can fundamentally change design practice and the designs that come out of it. So, how do we think such a mature strategy will look like? First of all, the desired experience should be defined before the product is designed. It should be congruent with and based upon the nature and function of the product, the company’s brand identity, and all kind of societal, cultural and social developments that seem worth to take into account. Defining an experience (profile) is not arbitrary and takes (a lot of) time; it is a design task in itself. The experience profile explains how the product will be seen and used, what meaning it conveys and what emotions and feelings it is supposed to elicit.

In a recent paper, we discussed three components or levels of product experience: aesthetic pleasure, attribution of meaning, and emotional response (Desmet & Hekkert, 2007). We thus define product experience as “the entire set of affects that is elicited by the interaction between a user and a product, including the degree to which all our senses are gratified (aesthetic experience), the meanings we attach to the product (experience of meaning) and the feelings and emotions that are elicited (emotional experience)”. These three components or levels of experience can be distinguished in having their own, albeit highly related, lawful underlying processes."    (Continued via uiGarden)    [Usability Resources]

The FreshSurfer - Usability, User Interface Design

The FreshSurfer

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