Wednesday, October 31, 2007

Square pies taste bad

When charts don't show what it means ...

"Many concepts feel like “a solution desperately seeking an application“. Sometimes waiting is futile. Square pies are such an issue.

Wired offers a colorful mystery-pie. It argues that household budgets for tech gadgets haven’t changed much in the recent decade. But money is spent for other gadgets nowadays. Square pies don’t help to understand as Anil Dash and Juice Analytics have shown.

I don’t like that Wired inherently focuses on a chronological development, but doesn’t show it.

“High tech gear gets cheaper every year. So we’re spending a lot less on it, right? Um, no. In fact, the proportion of US household budgets spent on tech products and services — computers, game consoles, cell phone service, cable, TVs — has held steady at about 5 percent for most of the past decade. We’re just spending that money — more than we pay for health insurance — on different stuff. For instance, we spend a lot less on TVs (as prices have dropped) but more on cable and satellite services (we need our HBO). Here’s a peek at how our quest to stay wired hits our wallets.”

The reader has to grasp that a square which is 23.6% large has only been X large before. Because it has increased by 72%. Ah. I didn’t get that. So I made up a table:"    (Continued via Bella consults)    [Usability Resources]

Consumer Spending Table - Usability, User Interface Design

Consumer Spending Table


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