Wednesday, November 07, 2007

Google’s Social Design Best Practices

Social design practices ...

"Tucked away as part of the new Open Social initiative launched last week, Google engineers offered an interesting best practices document of social design dos and don’ts.

Social Design Best Practices

The list of best practices are as follows:

1. Engage Quickly - (my interpretation: provide value within 30 seconds)
2. Mimic Look and Feel - (make your widget look like the page it is in)
3. Enable Self Expression - (let people personalize their widgets)
4. Make it Dynamic - (keep showing new stuff)
5. Expose Friend Activity - (show what friends are doing)
6. Browse the Graph - (let people explore their friends and friends of friends)
7. Drive Communication - (provide commenting features)
8. Build Communities - (expose different axes of similarity)
9. Solve Real World Tasks - (leverage people’s social connections to solve real problems)

This list is interesting for several reasons.

One is that we’re clearly seeing a set of practices emerge across all social software that centers around getting people started quickly, allowing for self-expression, engaged in real-life tasks, yet also allowing for flexible discovery and play. On both this site and others concerned with social design, these are the major themes that arise again and again."    (Continued via Bokardo)    [Usability Resources]

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