Sunday, December 16, 2007

7 Ways to Make Your Home Page a Home Run for Usability

Constructing your home page ...

"Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed.

The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

Site identification

The home page's first function is to convey to the visitor what site they are on. Company name and logo must be clearly and obviously displayed.

Identify page

Visitors should know that they page they have landed on is, in fact, the home page. A quick glance at the page should make this obvious.

Calls to action

Use textual and image links that convey a distinct call to action that drives the visitor to the desired destination."    (Continued via    [Usability Resources]

Call To Action - Usability, User Interface Design

Call To Action


Blogger Mark Vanderbeeken said...

Sorry, but Google is nowadays "the primary entry point for a majority of your visitors".

9:19 AM  

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