Sunday, December 09, 2007

Usability is a Conversation

A cute conversation with a user ...

"Making your site more usable is really the art of making it easy for visitors to do what you want them to do.

Whether that’s coming to grips with what your site is about, commenting, subscribing, contacting you or buying your product, usability gets results.

“Usability” can seem like a pretty abstract term, though. What does it really mean? What does it involve? How do I get it? Do I have it already?

In this post, I want to discuss just how useful it is to think of your site’s usability as conversational.
Let’s talk

When you visit a new website or blog, you — and every other visitor — will be internally asking it some questions.

First, I want to show you an internal conversation between a visitor and a website lacking in usability. I’m using the Skelliewag.org image to represent a hypothetical website. (The yellow photo is by Flickr photographer bettybraun.)

Visitor - Usability, User Interface Design

Visitor


Visitor: “Hi. You don’t know me. I was just wondering… what is this place?"

Blog - Usability, User Interface Design

Blog


Site: “If you head to my About page, you’ll see that I’ve got two kids, a lovely wife, and that I live in the Bay Area. I also really like snowboarding.”   (Continued via skelliewag)    [Usability Resources]

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